Choosing the right insurance partner is crucial for businesses today. In India, insurance brokers stand out because they work independently and represent multiple insurers, helping companies compare policies and find the best coverage. This blog explores the key differences between insurance brokers and agents, highlights the top 10 insurance brokers in India, and shares tips on selecting the right partner for your business needs.
82% of the insurance business is sold by an insurance broker in India. The majority of organizations experience a hassle-free insurance journey by just getting the right insurance broker to help them at every step.
As of 2025, with rising healthcare costs and complex policy structures, organizations are increasingly turning to expert brokers to simplify group health insurance.
Purchasing the best group health insurance could be a daunting task for any organization. However, it’s not the case when you have the top insurance broker to simplify it for you. 92% of the organizations in India experienced high productivity, improved employee morale, and increased retention rates by providing their employees with the right group health insurance.
`You’re just a step away from making your organization an idle place to work. Let the top insurance broker help navigate your insurance journey better!
An insurance broker acts as a bridge between insurance companies and their customers. Insurance brokers generally help customers by selling and negotiating insurance policies on the behalf of the insurance company.
To put it in simple words, insurance brokers work is to serve their customers and not insurance companies.
1. Pazcare
Founded in 2020, Pazcare is a one-stop solution for employee insurance & healthcare benefits built for the modern Indian workforce. Pazcare offers its services in all the major metropolitan cities like Delhi, Bangalore, Pune, Mumbai, and so on. Pazcare has served companies from early-stage businesses to large organizations helping them get access to employee benefits and insurance at their fingertips.
Pazcare has been able to place its name very early as the top insurance broker in India. Some of the other benefits include:
At a time when large brokers were only catering to the big businesses, Pazcare is here to disrupt the market by helping any business that wants to provide the best to their employees.
With 2000+ clients across the country like Mindtickle, Dunzo, Mamaearth, Tiger Analytics, Pazcare has been able to remain the top insurance broker in the country by offering personalized group health insurance, group term life insurance, group personal accident insurance and Pazcard employee benefits at competitive rates.
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2. Marsh India
Founded in 2003, Marsh India is India's leading insurance broking and risk management company. It is spread around 18 offices across India helping clients to implement innovative risk management and insurance solutions.
Marsh India offers services like insurance broking, risk consulting services, and help in different business segments for their clients.
With 45k plus global experts in Marsh India, they have served some of the biggest companies like JLL India, Emerson India, and Teradata. With new risks emerging in the world, Marsh India helps their clients navigate the changing landscape into a secure future making them one of the most preferred brokers.
3. Unison Insurance Brokers
UNISON with the vision of creating transparency and convenience in the insurance market in India, is present in 11 metro cities in India, employing 350+ people, and has a global presence spread across continents. Unison Insurance Brokers has served 19,000+ clients and has 24+ years of experience in the industry.
Unison is one of the trusted insurance brokers in the country that works in risk products with aviation, marine, property, employee benefits, and so on. The in-house risk management team helps clients implement valuable insights and design innovative insurance products.
Unison Insurance Brokers has been able to be the only broker to get shortlisted in Llodys- London by The Insurance Insider Honors in 2013.
4. First Policy Insurance Brokers
First Policy has been able to remain one of the top insurance brokers in India consistently delivering service for more than two decades now. First Policy insurance brokers provide value to their customers and deliver the best quality service to their clients.
The brokerage company offers customized risk management programs and other insurances like property, marine, and employee benefits to its clients.
First Policy provides bespoke insurance and reinsurance services to its clients and has been able to capture international as well as local clients. Some of their biggest clients are Godeepak, Sirmaxo Chemicals Pvt Ltd, and EHS.
5. Prudent Insurance Brokers
Prudent Insurance Brokers Pvt. Ltd. is a general & life insurance broker headquartered in Mumbai and has spread across major metro cities in India.
Prudent brokers help clients in designing unique products and in claim settlement processes. Prudent Insurance Brokers has been able to place their name as pioneers in designing unique products for their clients and focusing on hassle-free claim settlement processes for their clients.
Prudent focuses on SMEs, large corporations, and foreign companies and has been able to deliver its promise to clients. Some of the biggest clients are Asinta, Verspieren, and WBN. Prudent insurance brokers have made a name for themselves as technical experts and value enhancement to their clients.
6. Mahindra Insurance Brokers Limited (MIBL)
Mahindra Insurance Brokers Limited (MIBL), a subsidiary of Mahindra & Mahindra Financial Services, is a prominent player in India's insurance sector. Established in 1987, MIBL offers a wide array of insurance solutions, including life and non-life products, catering to both commercial and retail customers.
Recognized for its excellence, MIBL was ranked #10 in "India's Top 100 Best Companies to Work For - 2020" by the Great Place to Work® Institute.
7. Aditya Birla Insurance Brokers Limited (ABIBL)
Aditya Birla Insurance Brokers Limited (ABIBL), now known as Edme Insurance Brokers, is a leading composite insurance broker in India. Established in 1999, ABIBL offers comprehensive insurance and risk advisory services to businesses and individuals.
In August 2025, ABIBL completed the acquisition of the Indian operations of UK-based United Insurance Brokers (UIB), a top-five global reinsurance broker specializing in energy and aviation sectors. This strategic move enhances Edme's capabilities in specialized insurance domains.
8. ACME Insurance Broking Services Pvt. Ltd.
ACME Insurance Broking Services Pvt. Ltd., founded in 2000 and based in Chennai, is a prominent insurance broking firm in India. The company offers a range of services, including corporate insurance, employee benefits, and risk management solutions.8
ACME is known for its personalized approach, tailoring insurance solutions to meet the specific needs of its clients.
9. Helios Insurance Broking Services Pvt. Ltd.
Helios Insurance Broking Services Pvt. Ltd., established in 2002 and headquartered in Hyderabad, is a licensed insurance broking company in India. The company specializes in providing customized insurance solutions and risk advisory services to businesses.
Helios focuses on delivering tailored insurance products, including group health, term life, and personal accident insurance, to meet the unique needs of its clients.
10. Howden Insurance Brokers India Pvt. Ltd.
Howden Insurance Brokers India Pvt. Ltd. is a leading retail broker specializing in insurance broking, risk management, and claims consulting services. The company offers a wide range of insurance solutions, including employee benefits, liability, property, and other related services.
Howden is known for its expertise in servicing public sector entities, statutory boards, and providing specialized insurance solutions to various industries.
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By just deciding on the best insurance broker, you can find the coverage that exactly meets your requirement at the best price. Here’s how you can choose the best insurance broker:
Choosing between an insurance broker and a direct insurer can significantly impact the coverage, claims experience, and overall cost for an organization. Here's why most companies in India are choosing insurance brokers:
The employee benefits and insurance space in India is rapidly evolving. Here are the biggest trends defining corporate insurance in 2025:
These trends underscore the importance of working with a broker who stays ahead of the curve not just in pricing, but in strategy.
Choosing the right insurance broker is an integral process that can be a make or break for organizations. Insurance providers such as Pazcare, not only help you get the best quote at affordable prices but also ensures that your insurance journey is made seamless.
Make sure you study the market, compare the rates, and buy the one that exactly meets your needs.
An insurance broker is someone who is an intermediary between insurance companies and their customers. Insurance brokers help customers negotiate with multiple insurers and help them get the best quote.
Some of the top insurance brokers in India are Pazcare, Marsh India, Unison Brokers and Prudent Brokers.
The major difference between an insurance broker and insurance agent is that an insurance agent works for a single organization whereas an insurance broker deals with multiple organizations, comparing different products and helping clients get the best quote.
Best pricing for you.
Best claim support for your team.
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