Ikroop Chamba Malik

Assistant Professor

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Ikroop Chamba Malik is an Assistant Professor at Christ University with over 20 years of experience in content-driven marketing across media. She specializes in building content-led strategies, shaping powerful concepts, and turning research-backed insights into compelling written.

Author Blogs

How to keep your Gen Z employees happy
In Focus

Employee Engagement: How to keep your Gen Z employees happy

Engagement strategies that worked before won’t work for Gen Z employees today.

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December 30, 2025
Parents’ mental health
In Focus

Parents’ mental health in India: Why your group health insurance matters

A growing mental health crisis among parents shows why group health insurance is essential.

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November 26, 2025