With rising competition in the job market, recruitment marketing has become an essential tool for companies looking to hire ideal candidates. It helps companies to boost their employer branding by posting recruitment marketing content on various media platforms. A report estimates that 75 percent of job applicants take employer branding into account while applying for jobs, and 80 percent of recruiting professionals believe that employer branding plays a vital role for a company in attracting suitable talent.
What is recruitment marketing?
Recruitment Marketing can be defined as showcasing the employer’s employer’s brand and Employee Value Proposition to hire ideal candidates in the talent acquisition process. The process involves career site optimisation, online advertising, job distribution, etc. Generally, companies hire external agencies to handle the recruitment marketing aspect of the hiring process. However, some marketing recruitment agencies offer a one-stop solution for all your hiring needs.
A marketing recruitment agency can help clients to target specific candidates with all the required skills for a job profile. It allows companies to save time and money by targeting candidates and implementing automation in everyday activities. Some marketing recruitment agencies utilize the ATS (application tracking system) data to gather strategic insights and streamline talent acquisition.
Continue reading to learn about some of the best marketing recruitment agencies and tools that can help you improve your company’s talent acquisition process.
Also read: Recruiting metrics based on recruitment funnel every HR should know.