Candidate relationship management software

Candidate Relationship Management is a technique used by HR Professionals to increase Candidate Engagement and improve hiring process.

One of the main problems in the HR sector, enticing talent, is addressed by the introduction of this relatively new recruiting technique.

Building relationships with candidates is essential on three levels: with the ones running now, the ones who have run before (also referred to as silver medalists), and the ones who might run again in the future.

What is candidate relationship management software?

Candidate relationship management software (CRM) is all-purpose software that manages the hiring cycle. It aids in keeping track of candidate information and fostering positive relationships with them for the duration of their employment with the company.

Your interactions with candidates are redefined by candidate relationship management software. It begins tracking your applicants as soon as you get in touch with them and continues indefinitely. You are aware of their status in the process, what is going on with them, when the last communication was sent, how their candidacy is doing, the history you have with them, etc.

Look around. Every top performer, diligent IT employee, customer service representative who never loses his cool, and favorite salesperson were all previously your candidates. Additionally, the candidates you currently have in your possession could develop into productive employees. Because of this, treating your current candidates well is essential, and Candidate relationship management software such as recruitment CRM can help immensely.

Benefits of candidate relationship management software

The candidate relationship management software, or CRM, is used to handle the hiring cycle. It aids HR Professionals in keeping track of their candidate information and fostering positive interactions with them for the duration of their employment with the company.

Technology-driven candidate relationship management software automates every step, saves pertinent resumes while tracking data, and recalls it as needed. The following are the benefits of candidate relationship management software:

Sourcing candidates

Finding prospects is never a simple process. Where can you, as an HR professional, locate the ideal candidate? How does one get in touch with them? What draws them? These inquiries can only be addressed by the CRM software, which uses built-in tools to locate, connect, and deliver qualified individuals to you that perfectly match your job descriptions. The utilization of candidate relationship management software has gone up from 56% to 74% in smart firms over time, as recorded in 2020

Content management

CRM creates unique material for each platform based on the preferences of each user to ensure that your potential candidate is completely satisfied. Recruitment CRM also employs features such as email marketing, notifications about job opportunities, and bringing up job advertisements to particular prospects on various social media platforms like Facebook and Instagram as part of its marketing strategy. CRM strikes precisely in time to ensure that no qualified candidate is passed over because it knows to strike when the metal is hot. 

An internal marketer is also a CRM. Recruitment CRM makes sure to greet visitors to your website who are actively looking for work warmly whenever they arrive. Maintaining your website makes it easier for candidates to apply and locate information. According to statistics, your website, professional career sites, and social media platforms are your best branding tools. CRM controls the branding and marketing aspects across all channels.

Employee referrals are stored in CRM

Did you realize it? One of the best ways to find a talented workforce is through employee referrals, and 46% of candidates are more inclined to accept an email from your company if they are familiar with your personnel. The candidate data recommended by your present staff is stored in the recruitment CRM. Knowing how well your staff performs allows you to anticipate when they will recommend a colleague who will benefit your company more. When a position becomes available, applicant relationship management links you with the most pertinent referrals.

Read: Top employee referral software

Keeps track of ex-employee feedback

Websites like Glassdoor and Jobcase gather both delighted and dissatisfied employees to hear what they have to say about their former employers. Everyone who views these sites and is interested in learning more about your company and its culture can see this. 

Your recruitment CRM keeps track of and reports to you all the rumors that your former employees spread about you. With the help of such input, you can improve your business in a way that will be more appealing to both present and potential employees. There is always an opportunity for improvement, and the candidate relationship management software informs you of the areas where work has to be done as well as your strongest points.

Create talent communities that are appropriate for the job

You are now prepared to divide your talent communities into groups according to your present and future talent demands. Your organization will always have a pool of talented and qualified people to choose from when a job opening arises thanks to strong segmented talent communities. Recruiters should think about putting candidates in groups based on shared characteristics and keeping in touch with these relationships through customized content to get the most out of communities.

Use the following tags as examples of how to organize your talent pools:

• Educational attainment, work history
• Interested departments or roles
• Location
• Skills

You're prepared to begin developing relationships and engaging talent with timely, relevant information now that your candidate relationship management system's talent communities are correctly organized.

Personalized automated communication

We should use automation in our hiring processes because we all know how much easier life is when things are automated.

Companies can use a recruitment CRM to update candidates on the status of the hiring process automatically, remind them of deadlines, and even send trigger-specific emails based on their actions. For instance, you can send a follow-up email outlining what will happen when a candidate completes a task that advances them to the next round of the interview.

This relieves pressure on your recruiters to follow up manually while also keeping the applicant aware of the status of their application. It's automated and advantageous for both parties.